Social Media and Talent Management

As presented at the National Seminar Organised by Department of Commerce and Management Studies,  Sri Achutha Menon Government College, Thrissur, Kerala – February 2016



Abstract: The actions of the Company and its employees are influenced by many factors such as company’s vision, implicit values, physical and procedural structures, customer feed backs about the company, market behaviour, place of the company’s operations etc., These factors are shaped and reshaped by the people in the organisation. HR being the most important component in the Organisational strategy, managing them is a great challenge. With the advent of technological innovations in the world of business, especially the growth of social media and the presence of digital natives it is important to understand the relationship between the integration of Talent and Technology. The present study is undertaken to find the effect of Social Media on Talent Management. The findings are based on the review of literature on the relationship between Social Media and Corporate Culture & Social Media and Employee Branding . It is also a realised fact that the quality of human inputs are the greatest asset to any organisation. The quality of human resource enhanced by the social media has a great scope to be researched. Thus this paper aims to contribute to the academic community and add on to the existing body of literature relating to the effect of Social Media in Human Resource Management.

Key Words: Social Media in HR, Corporate Culture and Technology, Employee Branding through Social Media

Responsible Education and Sustainable Development

As presented at Sree Kerala Varma College, Thrissur – UGC sponsored National Seminar, Organised by the Department of Philosophy




Globalization has challenged us to rethink not only how much education is required but also the mode and the environment in which it is delivered. The new information technologies open up new avenues of teaching and learning. The Society that is more concerned about its future should also be concerned about their students. The learning environment is directly influenced by the teacher-taught relationship contributing to the learning process and motivating the students for appropriate learning outcomes. The relational ethics which is beyond the normal code of conduct and teachers duty, comes into lime light and receives greater attention nowadays. These are exhibited by teachers during the negotiation of fixing the relationship boundaries, thereby balancing the care ethics as well as productive level of control on students. It is very essential to discuss how teachers are socially and emotionally connected with the students to realise the relationship tension they undergo while providing education for Responsible Growth and Sustainable Development. The Sustainable Development is the United Nation backed initiative (2005-2014) to promote corporate responsibility through formal education.

The four elements of care ethics in the teacher-taught relationship are identified as – Attentiveness, Responsibility, Competence, and Responsiveness. The cooperative, inquiry, and experiential learning environment is identified as the lead contributors to quality enhancement of educational outcome and a reflection of responsible education for sustainable development. The teacher plays the most vital role by identifying the inferred and expressed needs of the students through observation and interactive methods. The teachers role in promoting Sustainability, Equity, Interdependence and Responsibility for action through adopting a ethical care perspective, has a lot to contibute through the Higher Education Platform mobilising Sustainable Development in all fields.

Keywords: Responsible Education, Relational Ethics, Ethical Care, Sustainable Development

CSR Redefined with Responsible Growth Initiatives

As presented at the National Seminar sponsored and organised by Chinmaya Mission College – Thrissur       on the 21st of January 2014


– Redefining Corporate Social Responsibility of Business, Integrating Economic Growth with Environmental Responsibility and Social Equity.


Globalization has brought economic and cultural interdependence. The world is getting closer creating new opportunities for growth. The growth will have major consequences for both production and consumption – particularly of food, water and energy. There is a shift in the axis of economic powers towards Asia, as the advanced nations are still in the after-shock of recession. India is acknowledged as an emerging nation to drive growth of the world GDP in the years to come.

The millennial generation living in an electronic age have more access to information. They define a good corporate citizen as someone who takes responsibility in effecting change for sustainable growth. The Corporate Social Responsibility (CSR) which was a deliberate inclusion of public interest into corporate decision making and honouring the triple bottom-line: People, Planet and Profit is now regarded as an old fashioned and outdated concept, which is criticised for being used only for marketing purposes through hypothetical window dressing.

The major issues faced by society are social inequalities, injustice, corruption, bad governance, uncaring corporate behavior, environmental degradation and climate change etc., which is coupled with the faulty economic growth models. Corporates must assume responsibility for both humans and the environment, while taking business decisions.

CSR was used to manage the businesses and to produce an overall positive impact on society through economic, environmental and social action. The global financial crises have considerably disturbed the CSR departments. The companies are now on the move to shift from CSR to a more encompassing concept of “Responsible Growth”.

Responsible growth is a behaviour which aims in creating a better place to live. A Responsible growth strategy focuses on a shared value for both the company and society. The social media brings the likeminded people together, who have their own version which effects change. The shared value perspective focuses on business strategies and investment that creates value for the company while at the same time solving social and environmental challenges. All the stakeholders of business such as Consumers, Investors and the Companies are in move to promote responsible growth.

As wealth and education are increasing, customers are becoming aware that their own well being is tied to the well being of the environment’s sustainability and societal harmony. If corporate are involved in solving the society’s shared challenges and ensuring sustainable growth, it is important that the public sectors takes the lead and that investors and consumers demand responsible products and services. Responsible Growth is also emerging as a new field in the Management Research.

In India, many firms like ITC, Hindustan Unilever, TATA etc., have taken the initiatives of Responsible Growth practices that were already practising CSR for decades and have met with varying needs of the society. ITC is committed in establishing competitive and sustainable value chains, linked to its businesses which create sustainable livelihoods, especially amongst the poor in rural India. The three global environmental distinctions of ITC of being “Water positive”, Carbon positive” and “Solid waste recycling positive” is also considered as a Responsible growth Strategy for sustainable development. Hindustan Unileaver has operated in India for 78 years. They are successful in reinforcing their commitment to consumers through their key goals of the “Unilever Sustainable Living Plan”. Companies in India must look into solving genuine problems and not those artificially created hypothetical problems in the name of exposing their corporate social responsibility. It is not enough to create value for the products but the values should be created in the lives of the people and the society at a large.

Companies are facing growing pressure to devise and communicate clear policies on their marketing activities that enables customers to become – educated customers, better informed citizens and are therefore better able to make healthy lifestyle choices. Along with the positive benefits that technology can offer consumers, there is also an exposure to potentially harmful and irresponsible digital contents.

Responsible Growth concerns more than economies, social development, and environmental protection. It is an integrated approach, built on the moral imperatives of protecting our planet and making it safe, secure, and prosperous for all.

The present study is a sincere effort to focuses on the Responsible Growth initiatives in the field of Agriculture, Banking, Aviation, Tourism, Marketing and Communication. This also highlights that the Consumers must assume greater responsibility and be given better opportunity for demonstrating social responsibility through their choice of consumer goods. As the global population is approaching 7 billion, today’s society is consuming resources at a greater rate than the earth’s ability to replenish them. As companies are increasingly under the limelight of accountability, this study will show how pursuing values of self-regulation, environmentalism, or fair labour can improve the bottom line — public image, employee satisfaction , access to industry and societal impacts.

Key words: Corporate Social Responsibility, Sustainable development, Responsible growth, Responsible Consumer Behaviour, Corporate Citizenship Behaviour.

Outsourcing and Multi-sourcing in Banking Industry

As presented in the National Seminar on Banking Divergence , Organised by Department of Commerce and Management Studies, Sri Achutha Menon Government College, Thrissur, Kerala – 21st February 2012


– with special reference to Business Process Outsourcing


Banking Sector is termed as an industry because of the vast spheres in operations. The banking industry in India has been on a boom with the minimizing of risk involved in cash trading and transactions. Banks play as secured institutions with the internet transactions being the fastest and safest mode of transferring money which is an accepted fact world over. The banks started getting closer to common people as the explored avenues in retail. Most of these banks within the banking industry have provided the consumers with so many products and services that it is impossible not to fall for their products. They offer various schemes on their products, like offering free gifts or higher returns for family savings account.

As globalization continues to grow, banks in mature markets will look to outside expertise from global providers. Technology is a key driver in the banking industry, which creates new business models and processes, and also revolutionizes distribution channels. Banks which have made inadequate investment in technology have consequently faced an erosion of their market shares. The beneficiaries are those banks which have invested in technology. Adoption of technology also enhances the quality of risk management systems in banks. Recognizing the benefits of modernizing their technology infrastructure banks are taking the right initiatives. In this context banks need to clearly define their core competencies to be sure that they are investing in areas that will distinguish them from other market players, and give them a competitive advantage. A further challenge which banks face in this regard is to ensure that they derive maximum advantage from their investments in technology and avoid wasteful expenditure which might arise on account of uncoordinated and piecemeal adoption of technology; adoption of inappropriate/ inconsistent technology and adoption of obsolete technology. This paper will provide the readers with an understanding of the transformation from traditional outsourcing to modern multi sourcing concepts in the banking industry. It also highlights the challenges and trends in the banking industry which is influenced by globalization and technological advancements.

Key words: BPO, Technological Advancements in Banks, Banking divergence, Multi sourcing in Banks


September 2020

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