As presented at the National Seminar Organised by Department of Commerce and Management Studies, Sri Achutha Menon Government College, Thrissur, Kerala – February 2016
A STUDY ON THE EFFECT OF SOCIAL MEDIA IN
Abstract: The actions of the Company and its employees are influenced by many factors such as company’s vision, implicit values, physical and procedural structures, customer feed backs about the company, market behaviour, place of the company’s operations etc., These factors are shaped and reshaped by the people in the organisation. HR being the most important component in the Organisational strategy, managing them is a great challenge. With the advent of technological innovations in the world of business, especially the growth of social media and the presence of digital natives it is important to understand the relationship between the integration of Talent and Technology. The present study is undertaken to find the effect of Social Media on Talent Management. The findings are based on the review of literature on the relationship between Social Media and Corporate Culture & Social Media and Employee Branding . It is also a realised fact that the quality of human inputs are the greatest asset to any organisation. The quality of human resource enhanced by the social media has a great scope to be researched. Thus this paper aims to contribute to the academic community and add on to the existing body of literature relating to the effect of Social Media in Human Resource Management.
Key Words: Social Media in HR, Corporate Culture and Technology, Employee Branding through Social Media